A design journal in three sips.
Escher, Bauhaus, Kandinsky, Basquiat, Giger and Arsham: the minds behind how we design, and what each one teaches about running a business. New plates every Monday and Thursday.
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Photo: Kimon Maritz / Unsplash
Why We Stopped Designing Like a Yacht Club
Luxury visual language sells villas. It doesn't sell trust to the managing partner deciding whether to let your firm near their CRM. Here's what we changed, and why.
Read Article →Quotes for the same project can range from $5,000 to $150,000+. Here's what actually drives that gap.
Read →A design system isn't a style sheet. It's a constraint system. We learned that applying it to ourselves.
Read →Most business owners know something is off. Here's how to diagnose it — and what to do about it.
Coming Soon →Dirty data is a revenue problem. A practical guide to Salesforce data hygiene that your team will actually follow.
Coming Soon →An honest breakdown of what you can — and can't — expect at different price points in the market.
Coming Soon →Beyond aesthetics — why dark-first design makes technical and brand sense for premium products.
Coming Soon →