Sip one
Wassily Kandinsky (1866–1944) wrote about color the way other people write about music. In his 1911 book Concerning the Spiritual in Art, yellow rings out like a trumpet and deep blue sinks toward the cello and the organ.
To him a painting was a chord. Every shape and color had a voice.
Sip two
He later taught at the Bauhaus, where a 1923 questionnaire asked people to match a triangle, a square and a circle with yellow, red and blue. Kandinsky's own answer: the triangle was yellow, the square red, the circle blue.
Science never settled it. The instinct is still right: shape, color and feeling travel together.
Do your website, quotes and invoices sound like one instrument?
Sip three
For a business, that chord is the brand. Your website, your quote PDF, your chat window and your invoices: do they sound like one instrument or a garage band?
We tune them to one type voice, one palette and one way of saying hello. Customers can't tell you why a company feels trustworthy. They hear it anyway. (Tap a circle on the plate above.)