← The Atelier · Plate 06 · Daniel Arsham

Your fax machine is a future relic

Daniel Arsham digs up the present as if it were ancient. Try it on your office.

THU DEC 33 SIPSTHE BRENICKS ATELIER

This plate is sealed until Thu Dec 3. Read the open plates →

Sip one

Daniel Arsham (born 1980) makes what he calls fictional archaeology: everyday objects such as cameras, phones, keyboards and cars, cast in materials like volcanic ash and crystal and eroded, as if dug up centuries from now.

Familiar things suddenly look ancient.

Sip two

Try it on your own business. Walk the office and imagine it excavated in 2040. The fax machine. The binder of safety certificates. The whiteboard with this week's dispatch. The spreadsheet only one person understands.

Each one is a relic in waiting, and every relic is a job someone does by hand that a system could do.

We automate the relics and protect the craft.

Sip three

The flip side matters too. Arsham's casts are striking because the original objects were well designed. Not everything old should go.

The handshake, the owner's phone call, the person who knows every customer by name: those survive the dig. We automate the relics and protect the craft. Working out which is which is usually our first meeting.

Three sips in

Want the fourth over a real coffee?

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